The Football Mental Health Alliance Neurodiversity, Mental Health & Safeguarding Academy

Stop Working in Silos. Start Building Inclusive, Legally Compliant Grassroots Football Clubs.

The only ongoing support system that gives coaches, welfare officers, players and parents/carers the tools, training, and peer network to confidently support neurodivergent players and mental health in grassroots football.

Because one-off, tick box, solitary e-learning doesn't cut it.
Because Facebook groups aren't safe.
Because your coaches, welfare officers, players and parents/carers deserve actual, expert support.

Grassroots football is years behind where it needs to be.

Getting your badges used to mean spending weeks with other coaches. In classrooms. On pitches. Building relationships. Swapping strategies over coffee. Creating networks of people who actually got it because they were living it too.

COVID killed that, and everything seems to have gone to an online course where you literally tick a few boxes.

You click through modules, answer multiple-choice questions, get your certificate and go back to your club. Alone.

Welfare officers are doing the same. Safeguarding leads. Volunteers.

Everyone's completing their tick-box training in isolation and then dealing with complex situations without anyone to turn to.

And the complexity keeps increasing.

The players & families we're supporting need more from us.

You're seeing more neurodiverse players than ever before. ADHD. Autism. Dyslexia. Dyspraxia. Anxiety. Mental health challenges. Emotional regulation difficulties.

Players who struggle with sensory overload on match days. Players who need adjustments and parents/carers who need support, but you're not sure what's reasonable or how to implement them.

These aren't edge cases anymore. This is mainstream grassroots football.

And here's the uncomfortable truth: football is approximately five years behind where it needs to be when it comes to proper inclusion, neurodiversity awareness and mental health support.

Introducing the FMHA Academy:
Your Complete, Ongoing Support System

Built specifically for grassroots football, the Academy provides unlimited face-to-face training, monthly expert-led CPD, football-specific resources and a safe, fiercely moderated peer support network.

This isn't just training. It's a community and system that evolves with you.

What the Academy Delivers

Unlimited Seats in Core Face-to-Face Training

Every staff member (volunteer, coach, welfare officer, safeguarding lead etc.) at your club gets access to:

 - Understanding Neurodiversity in Grassroots Football
 - Mental Health First Aid for Grassroots Football
 - Managing Anger and Emotional Regulation in Grassroots Football 

All with CPD certificates to evidence your club's commitment.

This isn't tick-box e-learning. This will give your club practical knowledge and evidence you'll actually use.

Football-Specific Resources Updated Monthly

Ready-to-use tools that solve real problems:

 - Game-day checklists for supporting neurodiverse players
 - On-field communication strategies
 - Parent conversation templates for difficult topics
 - Sensory environment checklists for match day
 - Emotional regulation toolkits for halftime
 - Coach guides on resilience, anxiety management and rejection handling

You don't have to create these from scratch. We've done it for you.

Ongoing CPD from Recognised Experts

Monthly expert-led sessions from:

 - Recognised neurodiversity specialists
 - Safeguarding & player welfare experts
 - Mental health practitioners
 - Equality Act / legal compliance experts
 - Parent engagement specialists
 - Coaching & performance experts
 - Professional game insight (pros, ex-pros, and coaches)

This is continuous professional development that actually continues. Not a workshop you attend once and forget.

A Safe, Moderated Peer Community

Finally, a place where grassroots volunteers can:

 - Share challenges without judgement
 - Swap strategies that actually work
 - Ask "stupid" questions (there are none)
 - Learn from others who get it
 - Feel supported instead of isolated

Social media is a cesspit - and that's where grassroots football is trying to solve its biggest challenges.

Moving away from working in silos. Moving toward collaborative learning.

Certificates and Accreditation

Recognition to show players, parents/carers/guardians, leagues and your community that your club takes neurodiversity and mental health as seriously as safeguarding.

This isn't just about doing the right thing. It's about demonstrating that you're doing the right thing.

Academic Insight Shared in a Manner We Understand

We integrate up-to-date research with lived experience. 

This makes the FMHA Academy practical, evidence-based, and effective.

This isn't theory for theory's sake. It's research translated into action.

Parent / Carer / Guardian Academy (Included FREE)

This is the secret weapon.

A completely separate Academy for parents/carers/guardians with monthly webinars, resources and peer support tailored to helping them support their children's wellbeing in football, school and life.

Why this matters for your club:

 - Educated PCGs are easier to work with
 - PCGs understand what's reasonable to ask for
 - Friction between families and clubs decreases
 - Trust increases
 - Your volunteers feel less pressure

Instead of parents turning frustrations toward your club, they get tools, language and realistic expectations. They will take more responsibility for their role in their child's success, on and off the pitch. 

This eases the burden on your coaches and creates partnership and agency, rather than conflict.

And it costs your club nothing extra. It's included.

Player Log App (In Development)

This protects your club.

Coaches log observable player behaviours in under 2 minutes, and the app suggests evidence-based reasonable adjustments specific to grassroots football - no diagnosis required.

Why this matters for your club:
 - Creates timestamped evidence of Equality Act compliance
 - Provides clear guidance on appropriate adjustments
 - Tracks what's working and what isn't
 - Ensures consistency across all coaches
 - Defensible documentation if complaints arise

Instead of coaches guessing what adjustments to make or scrambling to recall what they've tried when challenged, they have a documented trail of observations, adjustments and outcomes. This evidences your anticipatory duty obligations and demonstrates proactive, professional player support.

Documentation isn't bureaucracy - it's protection, professionalism and proof of care.

WHAT DELEGATES SAY ABOUT OUR TRAINING

At the ripe old age of 62 and been involved in grassroots football for many years I didn’t think there was much I would learn. How wrong was I! I came away with an increased knowledge and an ability now to see and understand ND.

I look at past incidents in a different light and will now use this knowledge to push for all coaches to be equally trained.

It is a travesty that this is not mandatory.

I will add that had this been online training it simply would not have had the impact it did. The ability to see and ask questions live, but also have real life examples brought home the learning.

I served as a police officer for 33 years and have to say few courses I attended have had such an impact. Thank you again.
Fantastic – definitely exceeded my expectations, it was really thorough and incredibly useful.
The course was really excellent, and I’ve taken away lots of knowledge to now feed back into our club. 
This has been incredibly useful,
I’m very grateful to have learnt SO much this evening – thank you.
Thank you so much for the Mental Health First Aid course.
It was brilliant and very informative!
I really enjoyed hearing from other coaches and their ideas and approaches. Thank you for all your work in raising awareness and understanding on this topic, much appreciated.
Thank you so much for running such an informative and engaging session. It was fantastic to be a part of and I’m looking forward to implementing some changes across our team/coaching.
Excellent session. Was exceptional value for money and was worth every penny. Exceeded my expectations.

And all the content provided should be mandatory content on FA courses.
It was a very well presented and thought provoking session. It's nice to get ideas from other coaches as well who have to deal with similar situations. I am probably best described as old school so very much a new learning curve for myself.

Certainly think that some of it needs to be added into the Core Coaching qualification to help all Coaches better understand the needs that some kids may require.
Superb session, it certainly opened up my knowledge of ND and the wide number of characteristics which I can assimilate to players in my team. Thank you for the session, I will be highly recommending it to my club that managers attend future sessions.
Great course loads to take back to the club. I live with this everyday so I already do 90 percent of the stuff talked about but I know lots of teams at the club don't so will be very beneficial for them.
Thank you for the course tonight, as someone who suffers with mental health problems I thought I had a good grasp of the subject but tonight has shown me a whole new side and the diverse range of issues, which has inspired me to learn more.
Can I just say what a great workshop this evening I am really impressed with everything that was discussed.
This really hit home as I have been down this road in the past suffering from anxiety and depression, without the right help I would still be like that now. 
Thanks for the session, really helpful and great to hear from other coaches too about their approaches. Will definitely hold a session with my club's coaches!
Really great informative evening, with speaker given great insights into the subject matter. Also great to have discussions around personal experience spoken but also comments added into chat. A great way to do both. Thank you for such a great evening.
This session was incredibly informative and much more detailed than I anticipated.
It was very helpful.
Let me congratulate you and the team for a wonderful presentation last night and long may it continue the amazing work you guys do!! 
Thank you for last night.
It's great to see this sort of vital information going out to football clubs.
The course was brilliant and there was so much new information.
Thank you so much! Such an amazing session!
Excellent training.
Really informative.

The Impact for Your Club

Move Beyond One-Off Workshops

Clubs struggle to embed learning once courses end. The Academy provides ongoing CPD and practical resources so knowledge sticks and translates to the pitch.

Close the Safeguarding Gap

Welfare officers often work in isolation. The Academy creates a shared system where coaches, welfare officers, safeguarding officers and PCGs access aligned information.

Reduce Legal & Reputational Risk

Many clubs are unaware of Equality Act obligations until it's too late. The Academy helps document reasonable adjustments and evidence compliance.

Break Volunteer Isolation

Coaches and welfare officers can often feel they're "on their own." The Academy connects them with peers and experts who understand their challenges.

PCG Confidence, Less Friction

Parents often lack guidance and direct frustration toward clubs. The Parent Academy provides tools and realistic expectations - building trust with families.

Football-Specific Resources

Coaches need more than theory.

Get ready-to-use, regularly updated checklists, communication tips and matchday resources for real challenges.

Show Visible Commitment

Accreditation and certificates prove to players, parents/carers/guardians, leagues and the whole community that your club takes neurodiversity and mental health as seriously as safeguarding.

Facebook Groups are not the Answer

When you need advice, where can you go? Facebook groups. Thousands of them. Tens of thousands of members.

There's OBVIOUSLY a need.

And within three replies, 'Dave' shows up, who comes in and absolutely tears you apart.

Tells you you're doing it wrong. Says neurodiversity is a fad, mental health is something we should all just 'get on with' and that there's no reason girls should have access to toilets on match days.

He makes you feel like an idiot for even asking.

"I don’t see an issue here, welcome to the real world. Just get on with it."
(actual quote!)

These groups are unmoderated and can be downright hostile.

Yes, there are well-meaning people in there, but like everything (especially in football), the minority ruins it for the majority.

Social media is a cesspit - and that's where grassroots football is trying to solve its biggest challenges.

This pattern plays out daily across these groups. Well-meaning volunteers seek help and are met with hostility, contradiction and judgement.

The minority of aggressive, critical voices can dominate and good people stop asking questions because they don't want to be Dave'd.

Even when Facebook groups aren't hostile, there's another fundamental issue:

There's no quality control on advice. No verification of expertise. No protection from hostile interactions. And critically, no consequences for destructive behaviour.

You're Carrying Legal Risk You Don't Know About

The Equality Act 2010 has been law for fifteen years. Most grassroots clubs don't understand their obligations.

Neurodivergence can be considered a disability under the Equality Act. Your club has a legal duty to make reasonable adjustments.

You have an anticipatory duty - meaning you should be thinking about accessibility before someone asks.

If you're not documenting reasonable adjustments, you're exposed.

If you're not making adjustments, you're potentially discriminating. And when something goes wrong - a complaint, a tribunal, litigation - you won't have evidence of compliance.

Access to mental health and ND support is hard to get. The responsibility is increasing and coming 'down stream' to your club as more cuts are on the way.

What You Actually Need

You need more than another one-off, tick-box, solitary e-learning session that you forget about by next Saturday.

You need ongoing CPD that keeps pace with the challenges you're facing. You need practical, football-specific resources you can actually use on match days. You need a safe, moderated community where coaches, players, welfare officers and safeguarding leads can share challenges without being judged or torn down.

You need experts you can learn from. Peers you can learn with. Tools that help you evidence compliance. And support for the families you're serving so they're educated partners rather than frustrated adversaries.

You need a system. Not a course.

This Exists. You've Just Found It.

The FMHA Neurodiversity, Mental Health & Safeguarding Academy

An ongoing support system built specifically for grassroots clubs, hosted on the Skool platform, designed to give you everything you need to properly support your coaches, players, welfare officers, families and referees around neurodiversity, mental health and safeguarding - while protecting your club legally and building stronger, safer relationships with everyone.

Frequently Asked Questions

Getting Started

The Academy is an ongoing support system delivered through the Skool platform, providing grassroots football clubs with continuous training, resources and peer support in neurodiversity, mental health and safeguarding.

Unlike one-off courses, we provide ongoing monthly updates, live sessions and a fiercely moderated community of peers.

FA Safeguarding courses provide essential baseline training and certification. FMHA Academy complements this with ongoing, football-specific support for safeguarding as well as neurodiversity and mental health, areas not comprehensively covered in standard safeguarding training. We focus on practical implementation, peer support, and continuous development rather than one-time certification.

The Academy is designed for all club stakeholders: coaches of all age groups, assistant coaches, welfare officers, safeguarding leads, committee members, referees and other volunteers.

With unlimited seats, we encourage whole-club participation to ensure consistent approaches across all teams and age groups.

The Parents/Carers/Guardians of your club also have access to a separate but parallel Academy, ensuring they are learning about all these important topics. 

Platform & Technical

Skool is a community platform that combines course delivery, discussion forums, and resource libraries in one place.

You'll access training modules, join live sessions, download resources and connect with other clubs through a simple web interface or mobile app.

No. The Academy works on any device with internet access - computer, tablet, or smartphone.

Live sessions can be joined via web browser, and all recordings are available for those who can't attend live.

No, but you don't need to! Your club membership includes unlimited individual seats, so every volunteer can have their own login to track their personal progress, undertake training, earn certificates, dowload and access resources and participate in discussions.

Each club has a designated admin who can invite members, track participation, and download completion reports. Individual users manage their own learning journey while the club maintains oversight.

Training & Time Commitment

Core training modules take 2-3 hours and are revery month, so there's no pressure to join one if it doesn't fit in your schedule.

Monthly live expert sessions are 60-90 minutes with recordings available. We recommend spending a few hours per month to get full value, but you can engage at whatever level works for you.

Live sessions are typically scheduled for an hour on weekday evenings (6-7 PM start UK time) to accommodate volunteer schedules.

All sessions are recorded and available permantly within 24 hours for those who can't attend live.

Yes. You'll receive CPD certificates for completing core training modules and attending live sessions. These can be used for personal development records and demonstrating commitment to inclusive practice.

Monthly. You'll receive new practical resources (checklists, templates, guides) every month, plus monthly expert-led sessions on rotating topics.

The platform is continuously updated based on member needs and emerging best practices.

Content & Curriculum

Core training covers:

Monthly topics rotate through :

  • Safeguarding & Player Welfare
  • Equality Act & Legal Compliance
  • Neurodiversity
  • Coaching & Performance
  • Professional Game Insight
  • Mental Health
  • Parent/Carer/Guardian Engagement
  • Academic Expertise
  • Communication Strategies

Yes. Every resource and training module is tailored to grassroots football scenarios.

We cover matchday situations, training ground challenges, parent conversations, team dynamics, and age-appropriate strategies from U7s through adult football.

Sessions are led by qualified professionals including clinical psychologists, neurodiversity specialists, mental health practitioners, legal experts specialising in equality law, experienced coaches and professionals from the game.

All presenters have relevant experience in youth sports contexts.

Absolutely! The Academy is needs-led.

Members can request topics through the platform and the community chat/forum seeds the content, which ensures we're always addressing current challenges.

Parent/Carer/Guardian Academy

A parallel program offering parents monthly webinars, a moderated peer community and resources to support their children's wellbeing in football, school and beyond.

It's designed to align parent expectations with club capabilities and provide families with practical support strategies.

Yes. Your club membership includes access to invite all parents/carers/guardians to the PCG Academy at no additional cost. This helps ensure everyone is working from the same playbook.

No. PCGs have their own tailored content focusing on supporting their children. The main Academy remains a safe space for coaches and volunteers to discuss challenges openly.

You'll receive template communications and can send bulk invitations through the platform. Parents self-register using your club's unique code and manage their own participation.

Very little work for your club - we do the bulk. 

Legal & Compliance

The Academy provides training on reasonable adjustments, documentation templates and evidence tracking tools.

While we're not legal advisors, we help you understand your obligations and implement practical compliance measures. The platform maintains records of training and adjustments that can demonstrate your club's commitment to inclusion.

Formal FA endorsement is an option for us. More than half of England's County FAs already Partner with FHMA via The Vault. 

The training complements, not replaces, mandatory FA safeguarding requirements. CPD certificates demonstrate professional development commitment.

While we can't provide legal advice, the Academy equips you with documentation practices, evidence of training and recorded reasonable adjustments that demonstrate proactive compliance efforts. We also connect you with appropriate legal resources if needed.

Pricing & Value

There are two pricing options: 

  • Club Membership - UNLIMITED ACCESS AND TRAINING SEATS FOR YOUR WHOLE CLUB. This also offers free access for your Parents/Carers/Guardians to the PCG Academy. 
  • Individual Membership - UNLIMITED ACCESS AND TRAINING SEATS FOR YOU.  

Prices are below. 

County FAs can join the Academy and enable EVERY club, player, welfare officer, coach, volunteer, parent/carer/guardian in their County and EVERY member of their staff to have access to The Academy. 

This enables County FAs to support EVERY person in their County in safeguarding, mental health and neurodiversity for literally PENNIES per person 

Any club whose County FA joins will transfer to their County FA's subscription the following month. 

Support & Implementation

The platform includes fiercely moderated discussion forums, peer support groups and a resource library available 24/7.

Urgent questions will typically receive community responses within hours.

The Academy is an educational platform, not a clinical service. We help you understand neurodiversity and mental health in football contexts, but we cannot provide medical advice, mental health treatment, or crisis intervention.

For urgent safeguarding concerns or mental health crises, always contact appropriate emergency services or follow your club's safeguarding procedures immediately.

The Academy includes implementation guides and club-wide rollout templates.

Many clubs will start with a pilot team, then expand. The unlimited seats model means you can scale at your own pace.

We recommend putting as many people through core training as soon as possible. 

The community forums allow for safe, specific scenario discussion.

Measuring Success

The platform includes participation tracking, completion certificates, and implementation checklists. The upcoming Player Log App will provide behavioral tracking and adjustment documentation.

With more and more responsibility for safeguarding, mental health and neurodiversity support coming downstream to clubs, The Academy will provide all stakeholders with tools to better equip themselves to:

  • Create a psychologically safe club environment on and off the pitch
  • Network with peers - learning from and sharing best practices
  • Reduce behavioural incidents
  • Increase inclusion throughout the whole club
  • Make reasonable adjustments and adhere to the Equality Act (2010)
  • Have multiple Mental Health First Aiders, enabling known points of contact for mental health concerns
  • Improve player retention
  • Increase PCG satisfaction and agency 
  • Increase coach knowledge and confidence around mental health, safeguarding and neurodiversity
  • Reduce crisis situations
  • Strengthen volunteer recruitment/retention and offer them essential training

The platform generates reports showing participation rates, training completions, and resources accessed. These demonstrate your club's commitment to inclusion and professional development.

Still have questions?
Contact Danny Matharu on 03330 500 399 or email
support (at) withinu.net

Choose Your Plan

INDIVIDUAL MEMBERSHIP: 

UNLIMITED ACCESS & SUPPORT FOR YOU (COACH/WELFARE OFFICER ETC)

LAUNCH PRICING
£ 24
per month
Minimum 3 month commitment

2 months free November & December 2025

Then January/February/March 2026
  • Unlimited sessions in core training:
    Mental Health First Aid
    (usually £39 per person)
    Understanding Neurodiversity
    (usually £49 per person)
    Managing Anger & Emotional Regulation
    (usually £39 per person)
  • Monthly Sessions with Recognised Experts:
    Safeguarding & Player Welfare
    Equality Act & Legal Compliance
    Neurodiversity Specialists
    Coaching & Performance
    Professional Game Insight
    Mental Health in and outside of Football
    Parent Engagement
    Academic Expertise
  • Ready To Use Tools That Solve Real Problems
    (Updated Monthly):
    Game-day checklists
    Parent conversation templates
    Sensory environment guides
    On-field communication strategies
    Emotional regulation toolkits
  • A Safe Peer Community
    Share challenges, swap strategies, learn from people who actually get it
  • CPD Certificates
    Evidence your commitment to inclusion, safeguarding and mental health
  • Player Log App (In Development)
    Document reasonable adjustments, get immediate feedback, reduce legal risk
SUPPORT YOURSELF

Calculate Your Cost Per Person

See how affordable the Academy is for your club

10 people
5 100
Per Person / Month
£6.90
|
Per Person / Year
£82.80
Your club pays: £69.00 per month
Exceptional value for small clubs
COUNTY FA MEMBERSHIP: 

UNLIMITED ACCESS FOR EVERY CLUB, PLAYER, COACH, WELFARE OFFICER, VOLUNTEER, PARENT, CARER, GUARDIAN IN YOUR COUNTY AND EVERY EMPLOYEE IN YOUR ORGANISATION

STARTING FROM
£ 995
per month
 - Coverage for every club and every person in your county
 - Unlimited access for all club staff
 - Membership for all your staff members
 - Dedicated implementation support
 - Custom onboarding and training
 - Priority expert access

Minimum 6 month commitment

2 months free November & December 2025

THIS COVERS EVERY PERSON IN EVERY CLUB IN YOUR COUNTY

LITERALLY PENNIES PER PERSON PER MONTH
  • Unlimited sessions FOR EVERYONE ON YOUR COUNTY in core training:
    Mental Health First Aid
    (usually £39 per person)
    Understanding Neurodiversity
    (usually £49 per person)
    Managing Anger & Emotional Regulation
    (usually £39 per person)
  • Monthly Sessions FOR EVERYONE with Recognised Experts:
    Safeguarding & Player Welfare
    Equality Act & Legal Compliance
    Neurodiversity Specialists
    Coaching & Performance
    Professional Game Insight
    Mental Health in Football
    Parent Engagement
    Academic Expertise
  • Ready To Use Tools For EVERYONE That Solve Real Problems
    (Updated Monthly):
    Game-day checklists
    Parent conversation templates
    Sensory environment guides
    On-field communication strategies
    Emotional regulation toolkits
  • A Safe Peer Community
    Allow EVERYONE IN YOUR COUNTY to share challenges, swap strategies and learn from people who actually get it
  • CPD Certificates
    Enable EVERY CLUB to evidence their commitment to inclusion, safeguarding and mental health
  • Parent/Carer/Guardian Academy for EVERYONE in Your County
    Running in on a separate platform but in parallel - educate EVERY family to become partners, not problems
  • Player Log App (In Development)
    Allow EVERY CLUB to document reasonable adjustments, get immediate feedback, reduce legal risk
REQUEST COUNTY FA PRICING

Book a Call to Discuss

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