We have a simple mission here: To make mental health like Nike.
Why do all of us involved in football know what Nike is, who it is for, why it's desirable to so many and such a big part of football?
Because it's in front of us continually.
That's what needs to happen with mental health and we need to partner with County FAs to make this happen.
Mental health needs to be normalised by brands in order for it to become main stream, like gyms and the like have done with physical health.