Elevate your brand into the epicentre of the mental health space

Embracing mental health as part of a brand's marketing strategy is a powerful way to connect with audiences on a deeper level, contribute positively to society and enhance brand image and equity. It's a forward-thinking approach that goes beyond product marketing and reflects the brand's values and commitment to its community.

Targeted Exposure

By partnering with The Vault, brands will have in roads to the hundreds of thousands of people deeply engaged in grassroots football. This is a very specific and dedicated audience, making the their impact more powerful.

ESG Credibility

Supporting mental health is a significant societal issue, and brands involved will be viewed as socially responsible, improving their reputation.

Brand Alignment

Grassroots football symbolises community, passion, and resilience. By aligning with The Vault, brands can adopt these positive associations, enhancing their brand image and value.

Long-term Impact

Investing in mental health in football is not just a quick PR win; it's a long-term commitment that can have a lasting, positive impact on a brand's perception and value.

Customer Loyalty

Consumers are more likely to stay loyal to brands that show they care about issues that matter to them. The investment in mental health will not only attract but also retain customers.

Diversity and Inclusion

Supporting a cause like mental health within grassroots football helps in creating an image of a brand that values diversity and inclusivity. This will improve the brand's standing with consumers and stakeholders.

Working with England's County FAs to Build Mental Health in the Grassroots Game

All eyes on The Vault

So far, this is how many people The Vault will hit.

circa 1.5m

Players, Coaches, Parents/Carers/ Spectators & Match Officials

circa 47,817

Teams

circa 8,524

Clubs

Chances are that if you're here, you know a thing or two about marketing, influence and value, so allow us to be a bit 'geeky'...

The Vault has been designed using the 'Elements of Value Pyramid'. This is a framework developed by Bain & Company that identifies 30 elements of value that influence consumers’ decisions. These elements are categorised into four levels, similar to Maslow’s hierarchy of needs:

- Functional
- Emotional
- Life Changing
- Social Impact

Here’s a brief summary:

Functional Value: This includes basic elements like saving time, simplifying tasks, reducing effort, avoiding hassles and providing organisation.

Emotional Value: These elements address consumers’ emotional needs such as reducing anxiety, rewarding themselves, nostalgia and providing access to experiences or entertainment.

Life Changing: This level consists of elements that have a more significant impact on consumers’ lives, such as providing hope, motivation and a sense of belonging or affiliation.

Social Impact: At the top of the pyramid, these elements reflect the value consumers find in contributing to society, such as self-transcendence and social responsibility.

Companies that deliver multiple elements of value can achieve better business performance and differentiate themselves from competitors. It suggests that understanding and delivering on these elements can lead to stronger customer loyalty, willingness to try a brand and sustained revenue growth.

We believe that we have hit ALL 30 of these needs with The Vault. By joining with us, you will hit all 30 too...

If you really want to geek out and find out why, click the button below!

Why The Vault Hits ALL 30 Needs

On average, 9 million adults play football each month.

Each week, 67% of boys and 29% of girls aged 5-18 participate in football – a total of 4.49m.

There are also 1.4m volunteers in grassroots football.

* THE SOCIAL AND ECONOMIC VALUE OF GRASSROOTS FOOTBALL IN ENGLAND' published by The FA in March 2021.

These figures don't even include the millions of spectators present at matches each week and there are always more spectators than players.

Ready to Talk? Contact Danny Today

03330 500 399

There are plenty of tangible benefits and direct exposure opportunities that come with partnering with The Vault.

Your brand will receive a significant and sustained presence across our various platforms and communication channels, effectively reaching our vast and ever-growing grassroots football audience.

These people, as well as being a part of the grassroots family, are also business owners, directors, managers, decision makers and hence will have significant control and influence over a business.

Every County FA we partner with will include The Vault in their monthly newsletter and promote mental health across their social channels weekly, continually directing the hundreds of thousands of registered individuals they have to The Vault.

Your brand with links will appear on the Partners page of The Vault website as well as on the site footer so it appears on every page throughout The Vault.

It will be on all Vault content we send out (examples below), on all Vault emails we send out (one a week when the Mental Health Playbook kicks off). We can offer the grassroots community exclusive discounts on your products and services and send out any offers you may have throughout the season.

Your brand will be seen on:

Emails
Training Certificates
Training Material/Presentations
Mental Health Playbook
All The Vault Journals
Club Mental Health Plans
Podcast Artwork

2024 is VERY challenging for the vast majority of people and it's not going to get any easier anytime soon.

Now is the time for us all to step up, take action and make mental health a priority.

We have a simple mission here: To make mental health like Nike, Adidas, Puma and the likes.

Why do all of us involved in football know what Nike/Adidas/Puma is, who it is for, why it's desirable to so many and such a big part of football?

Because it's in front of us continually.

That's what needs to happen with mental health and we need to partner with other brands to make this happen.

Danny Matharu

Founder, The Football Mental Health Alliance

The Vault stands alone as the only dedicated digital mental health support platform specifically tailored for the grassroots football community.

There are over *14 million playing participants in grassroots football - a staggering figure that doesn't even encompass the millions of spectators, coaches, match officials and volunteers involved every week.

These are not just numbers; they represent individuals, each with their unique stories, challenges and dreams. Every one of these millions of individuals is touched by mental health - it's an intrinsic part of our human experience.

We're collaborating with England's County FAs to ensure The Vault is seen by and used by as many people as is possible.

By partnering with The Vault, you have a unique opportunity to make a direct and meaningful difference in the mental wellbeing of this vast and vibrant community, while simultaneously elevating your brand’s visibility and standing. In a market that is both socially conscious and vast in scale, your association with a cause as important as mental health will be positively received.

Aligning with The Vault not only positions your brand at the forefront of a crucial societal conversation but also paves the way for immeasurable brand loyalty and customer engagement.

* THE SOCIAL AND ECONOMIC VALUE OF GRASSROOTS FOOTBALL IN ENGLAND' published by The FA in March 2021.

Brands like Virgin Active, PureGym, Nike, Adidas and the likes have monetised physical health to the point that we actively shout about our physical health routines, posting images on Instagram and proudly telling the world that we are working on our fitness.

They've gained market share and we've got fitter by them selling us the benefits and the equipment!

Our aim is to work with brands to monetise mental health - to make it mainstream and to see people posting on socials about their mental health routines.

We can show you how to leverage mental health to create the ultimate marketing message and help build the mental health of the millions of people in the grassroots game.

Our audience is not just those who play the game - it's the volunteers, parents/carers/spectators and family members who The Vault also hits.

Danny Matharu

Founder, The Football Mental Health Alliance

Now, with the ongoing cost of living crisis exacerbated by crippling inflation, more than ever, mental health matters.

Ready to Talk? Contact Danny Today

03330 500 399

Of the 24 registered players we have in our U12s grassroots team, 56% of their parents/carers/guardians are business owners, directors, managers, decision makers and/or have significant control and influence over a business.

That's just one team within the tens of thousands throughout England who The Vault will go to.

Positioning your brand deep within the mental health space is the future. And the future is now.

Danny Matharu

Founder, The Football Mental Health Alliance

Mental health awareness within the grassroots football sphere is a burgeoning area of focus, offering a wealth of untapped potential for brands looking to establish themselves in this space.

Here are a few reasons why:

Emerging Priority:

Mental health has, in recent years, emerged as a significant priority globally. In the context of grassroots football, it's becoming increasingly acknowledged as integral to player and community well-being. As this emphasis grows, so too does the opportunity for brands to position themselves at the forefront of this societal shift.

Unique Audience:

Grassroots football reaches a diverse and broad demographic. From players, coaches, volunteers, parents/carers and fans, these are individuals passionately and emotionally engaged in the sport at a local level. Brands entering this space first can connect with this uniquely engaged audience, establishing recognition and loyalty early on.

Social Impact:

Brands that lead in this space demonstrate a commitment to the well-being of the whole grassroots community, enhancing their ESG profile. This commitment resonates positively with today's consumers, who increasingly value brands with a strong social conscience.

First-Mover Advantage:

The concept of a dedicated digital platform like The Vault, prioritising mental health in grassroots football is pioneering. Brands associated with this initiative will benefit from the first-mover advantage, creating a lasting impression as leaders in an area of growing public concern.

Sustained Engagement:

The nature of the sport ensures consistent, year-round engagement from millions involved in grassroots football. Brands have the opportunity to maintain a constant presence, building deeper, more meaningful connections with the community.

Potential for Growth:

As awareness and understanding of mental health issues continue to rise, the demand for resources and support within the context of grassroots football will likely grow too. Early involvement positions a brand to evolve alongside this growth, maintaining relevance and amplifying impact.

Getting into this space first offers an opportunity to shape the narrative around mental health in grassroots football, to make a positive impact and to connect with an extensive, engaged audience in a meaningful, lasting way.

It's a chance for brands to lead with empathy and authenticity in a sphere where such leadership is both needed and valued.

Ready to Talk? Contact Danny Today

03330 500 399

Solutions

Mental Health Plan Training Journals Books

Support

The Hub of Hope Webinars Downloads Articles & Infographics

Company

About Press withinu Contact Us

The resources and support provided in The Vault are designed to promote mental wellbeing and provide general guidance on mental health related to grassroots football.

However, the content is not intended to serve as specific mental health advice or replace consultation with a trained professional. If you or someone you know requires personalised mental health support, we strongly encourage you to consult with a licensed mental health professional or seek appropriate services in your area.

The Vault also offers signposting to help you find organisations that can provide more specialised assistance when needed.

Partnerships

Elevate your brand into the epicentre of the mental health space

Working with England's County FAs to Build Mental Health in the Grassroots Game

All eyes on The Vault

circa 1.5m

circa 47,817

circa 8,524

Chances are that if you're here, you know a thing or two about marketing, influence and value, so allow us to be a bit 'geeky'...

Ready to Talk? Contact Danny Today

There are plenty of tangible benefits and direct exposure opportunities that come with partnering with The Vault.

Ready to Talk? Contact Danny Today

Mental health awareness within the grassroots football sphere is a burgeoning area of focus, offering a wealth of untapped potential for brands looking to establish themselves in this space. Here are a few reasons why:

Ready to Talk? Contact Danny Today

Mental health awareness within the grassroots football sphere is a burgeoning area of focus, offering a wealth of untapped potential for brands looking to establish themselves in this space.

Here are a few reasons why: